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Senior
capabilities.

Performance marketing, AI search, technical SEO, content, social, and custom web development — as one integrated delivery system.

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Growth & Performance Performance Marketing Marketing Support
Search & Content AI Search Technical SEO Content Marketing Social Media
Web & Development Web Development Custom Development WordPress Shopify

Two audiences.
One studio.

We work with agencies who need a trusted delivery partner, and businesses who need senior marketing and web execution.

About Kosh
For Agencies For Businesses
Marketing Operations

The engine
behind every
campaign that
compounds.

Great marketing strategy fails without the systems to execute it. Marketing operations is the infrastructure layer — the stack, the workflows, the automations, and the reporting — that turns a marketing team's effort into measurable, repeatable revenue.

Audit your stack
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Let’s plan your next project.

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40% Avg. reduction in wasted marketing spend
3× Faster reporting cycle post-implementation
30+ Platforms and tools we configure
100% Attribution — every channel, every pound
The hidden cost of broken operations

Most marketing teams
are working hard on
the wrong things.

Tools that don't talk to each other. Reports that take two days to produce. Leads that fall through the gap between marketing and sales. Budgets allocated to channels nobody can prove are working. Marketing operations is the discipline that fixes all of this — not by adding more tools, but by building the right infrastructure around the ones you already have.

When operations are right, everything else becomes faster, cheaper, and more measurable. When they're broken, every campaign costs more than it should and delivers less than it could.

61% Of marketing leaders Say they can't accurately attribute revenue to specific marketing activities. Without attribution, you're allocating budget based on assumption. The channels that look good in vanity metrics and the ones actually driving revenue are rarely the same.
2× Average tool redundancy Most marketing teams pay for two tools that do the same thing and use neither properly. Tool sprawl is expensive and slow. A consolidated, integrated stack where every tool has a clear role reduces cost and dramatically improves data quality.
79% Of marketing leads Are never followed up on because the handoff between marketing and sales is broken. A lead scoring model, a defined MQL threshold, and an automated CRM handoff can recover a significant portion of the pipeline most businesses are currently leaving on the table.
What we build

Five operations disciplines.
One integrated system.

Marketing operations isn't one thing — it's five disciplines that work together. We build all five, or the ones you're missing. The result is a marketing function that runs with less friction, more visibility, and measurably better outcomes.

01 See everything

Marketing Attribution & Reporting

You can't optimise what you can't measure. We build attribution models and reporting dashboards that show you exactly which channels, campaigns, and content pieces are driving revenue — not just clicks. Every decision becomes data-backed. Every budget allocation becomes defensible.

  • Multi-touch attribution modelling
  • GA4 configuration and event tracking
  • Looker Studio and Databox dashboards
  • Channel ROI reporting
  • Monthly executive reporting pack
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02 Automate the repeatable

Workflow Automation & Lead Nurture

Manual processes that happen more than once a week should be automated. We map your marketing workflows — from lead capture to CRM entry to nurture sequence to sales handoff — and automate every step that doesn't require a human decision, so your team's time goes where it actually matters.

  • Lead capture and routing automation
  • Email nurture sequence setup
  • Behavioural trigger workflows
  • Re-engagement and win-back flows
  • Internal notification and task automation
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03 Qualify precisely

Lead Scoring & CRM Integration

Not all leads are equal. A lead scoring model assigns points based on behaviour, firmographics, and engagement — so your sales team only calls the leads that are actually ready. We build the scoring model, configure it in your CRM, and set up the automated handoff that guarantees nothing falls through the gap.

  • Lead scoring model design and configuration
  • MQL and SQL threshold definition
  • HubSpot, Salesforce, and Pipedrive setup
  • Marketing-to-sales handoff automation
  • CRM data hygiene and deduplication
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04 Consolidate and simplify

MarTech Stack Audit & Optimisation

Most marketing stacks grow by accretion — a tool added for one campaign, a platform trialled and never cancelled, an integration that no longer serves its original purpose. We audit your entire stack, identify redundancy and gaps, and build you a consolidated, integrated architecture where every tool has a clear job.

  • Full stack audit and cost analysis
  • Tool consolidation recommendations
  • Integration mapping and build
  • Data flow architecture
  • Stack documentation and ownership matrix
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05 Scale without chaos

Processes, Playbooks & Team Coordination

As marketing teams grow — internally or through agencies — the absence of documented processes becomes the most expensive problem in the business. We build the playbooks, approval workflows, and coordination frameworks that let your marketing function scale without losing quality or control.

  • Campaign launch process documentation
  • Agency and vendor briefing frameworks
  • Approval workflow design
  • Content and asset management structure
  • Team and agency coordination rhythms
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What good reporting looks like

Three reports your
marketing team should
have every month.

Most marketing teams produce reports that describe activity. We build reports that inform decisions. There's a significant difference — and it's the difference between a reporting function and a decision-making function.

Marketing Dashboard — Live Active
Pipeline funnel — this quarter
Visitors24,801 MQLs1,540 SQLs432 Closed88
Revenue attribution by channel
Organic Search34%
LinkedIn Paid28%
Email Nurture19%
Direct / Brand12%
Other7%
Automation status
Lead scoring workflowActive
MQL → CRM handoffActive
Nurture sequence — coldActive
Re-engagement flowActive
Built by Kosh Media · Updated every 24h
For the CEO / Board Executive Marketing Report One page. Revenue contributed by marketing, pipeline generated, cost per acquisition by channel, and what's changing next month and why. Decision-ready, not activity-dense.
  • Marketing-attributed revenue
  • Pipeline generated this period
  • Cost per acquisition — all channels
  • Marketing ROI vs. target
  • Key decisions and next-period priorities
For the Marketing Team Channel Performance Report Campaign by campaign. What each channel spent, what it produced, where the funnel is leaking, and which optimisations to make before the next cycle. Actionable, not archival.
  • Spend vs. return by channel
  • MQL volume and quality trend
  • Funnel conversion rates — each stage
  • Top and bottom performing campaigns
  • Recommended budget reallocation
For Sales & Leadership Pipeline Contribution Report Which marketing activities influenced the deals that closed this period. Attribution by channel, content, and campaign — so sales and marketing speak the same language about what's working.
  • Closed-won deals — marketing influenced
  • Average deal value by acquisition channel
  • Content touches before close
  • Time to close by lead source
  • Sales cycle length by MQL quality
Platforms we configure

The tools we
know inside out.

We don't recommend tools for commission. We recommend the tools that fit your stack, your team, and your stage — and we configure them properly, not just set them up and leave. Every platform below we've built production systems in.

01

CRM

Pipeline configuration, lead scoring, deal stages, workflow automation, and reporting. We set these up to match how your sales team actually works — not the default demo view.

HubSpot · Salesforce · Pipedrive

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02

Analytics

GA4 event tracking, custom dimensions, attribution configuration, and executive dashboards that update automatically and tell the story your leadership needs to see.

GA4 · Looker Studio · Databox

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03

Automation

Lead routing, nurture sequences, CRM sync, notification triggers, and cross-platform data flows. We automate the repeatable so your team focuses on the irreplaceable.

HubSpot Workflows · Make · Zapier

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04

Email

List segmentation, automation sequences, deliverability configuration, A/B testing frameworks, and revenue attribution for e-commerce and B2B email programmes.

Klaviyo · Mailchimp · ActiveCampaign

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05

Tag Management

Clean GTM architecture, conversion tracking for Google Ads and Meta, custom event configuration, and server-side tagging for privacy-compliant tracking.

Google Tag Manager

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06

Ads Platforms

Conversion tracking, audience list management, remarketing configuration, and cross-platform attribution so every campaign is measured against actual revenue, not just ROAS.

Google Ads · Meta · LinkedIn

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07

Project & Content

Marketing calendar architecture, content workflow management, asset libraries, and team coordination systems that replace the chaos of scattered spreadsheets and Slack threads.

Notion · Asana · Airtable

Talk to us
How we engage

A build process that leaves you with systems you actually own.

We don't build infrastructure you're dependent on us to maintain. Every system we design is documented, trained on, and handed over so your team can own it from day one — and call us when it needs to evolve.

  1. 01

    Audit & diagnose.

    We start by understanding your current state — every tool in the stack, every workflow that exists (and those that should but don't), every report your team produces and how long it takes. We map the data flows between systems, identify where leads are lost, and quantify the cost of the gaps we find.

    Full stack audit Workflow mapping Gap and cost analysis Priority issue list
  2. 02

    Design & build.

    We design the target architecture — stack, integrations, data flows, scoring model, automation logic — and build it. We configure every platform to your specific workflow, not to a generic template. Every automation is tested against real data before it touches your live systems.

    Stack architecture design Platform configuration Automation build and QA Dashboard and reporting setup
  3. 03

    Hand over & evolve.

    Every system is documented in plain language and handed over in a training session with your team. You own it. You can run it. Most clients keep us on a monthly retainer for iteration, reporting, and new automation builds — but the infrastructure is yours from day one, not held hostage to our involvement.

    Full system documentation Team training session Ownership handover Ongoing retainer (optional)
What this produces

Operations done right
makes every other
investment work harder.

40% Wasted spend recovered Average reduction in spend on channels that attribution reveals aren't contributing to revenue — reallocated to what is.
3× Faster reporting From two-day manual reports to automated dashboards that update daily. Your team spends time on decisions, not data assembly.
79% Leads recovered The percentage of leads that fall through a broken marketing-to-sales handoff — recovered with a properly configured scoring and routing system.
100% Attribution coverage Every channel, every campaign, every piece of content tracked to revenue. No more budget decisions based on gut feel.
30+ Platforms configured From HubSpot to GA4 to Make to Klaviyo — we configure the tools you have and recommend the ones you need.
Day 1 Team ownership Every system is documented and handed over. You own the infrastructure from the moment it's built — not when we decide to let go.
Common questions

What clients ask before
a marketing ops
engagement.

Having a tool and using it well are very different things. Most companies using HubSpot are using around 30% of its capability — the basic contact database and email sender — while the pipeline management, lead scoring, workflow automation, and reporting features sit unused or misconfigured. We typically find that a HubSpot audit and reconfiguration produces more value than migrating to a new platform, and significantly less disruption. The tool is usually fine. The implementation is what needs work.

Every tracking and automation system we build is configured with privacy compliance as a requirement, not an afterthought. That means consent-mode GA4 configuration, cookie banner integration with analytics, data retention policies set correctly in every platform, and GDPR-compliant email list management. For clients targeting the EU, UK, or Australia, we follow the relevant regulatory frameworks for each market and flag anything that requires legal review.

Yes — and that's often the most effective model. We typically work alongside an in-house team rather than replacing one. We handle the technical infrastructure build and configuration while your team handles the strategy and campaign execution that uses it. We document everything clearly, train your team on every system we build, and stay available for questions. The goal is always to make your team more capable, not more dependent on us.

A stack audit takes one to two weeks and produces a prioritised recommendation document. A full implementation — CRM configuration, attribution setup, automation build, and dashboard creation — typically runs eight to twelve weeks depending on scope and how quickly your team can provide access and sign off on decisions. We give you a scoped timeline in writing before we start, and we don't move goalposts once we've committed to a delivery date.

Completely. We deliver all audit documents, architecture designs, configuration work, and handover documentation under your agency's brand. We work under NDA and never approach your clients. Several agencies use us to deliver the marketing operations capability their clients ask for — capability that would require a dedicated technical hire to build in-house. We become the ops team your agency offers without the overhead of employing one.

Start a marketing ops engagement

Find out what your
marketing stack is
actually costing you.

Share your current tool list and your biggest operational pain point. We'll come back with an honest view of what's broken, what it's costing you, and what we'd fix first.

Audit your stack

Contact us

Let’s build
what’s next.

We’re a real team — not a contact form. Reach Khushboo directly or connect with us on any of the channels below.

EMAILkhushboo@kosh.media WHATSAPP+91 814 997 1384

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