The Kosh Journal
Things worth thinking about.
Marketing, search, performance, content, websites and the business of making it all work together.
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When more marketing isn’t the answer.
Sometimes the problem isn’t a lack of activity. It’s a lack of direction. Read the piece
SEO is changing. The fundamentals haven’t.
Search is evolving. Useful information, strong foundations and clear positioning still matter. Read the piece
Your website doesn’t need more pages. It needs better ones.
It needs better ones. Read the piece
The SEO metric most programmes are optimising for the wrong reasons.
Traffic is a leading indicator. It tells you something is working — but not necessarily what it is delivering commercially. The shift toward revenue-adjacent metrics changes what you build, and in what order. Read the piece
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